COPPA SANTAGOSTINO
Santagostino, Italy, 1954

 

 

Simple game of goose. A promotion for an underwear company.

 

 

Reverse: You needed 15 labels for Santagostino underwear to enter a lotto.

 

Of course, the race ends at the Santagostino factory (pic on the right)


    

 

PS: I am not really sure if Santagostino organized a children's bicycle race or just a lotto with some bicycles as a price. In case anyone is interested, the company was founded in 1876 and still exists (http://www.santagostino.com)
 

 

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